More than half, some 52% of people, say they would use targeted support if it was available, with the number increasing to two-thirds, 62%, of 25-44 year olds.

A third said their main barrier to accessing financial advice currently is cost. Only 3% cited a lack of need, in the new study from fintech Dynamic Planner.

Targeted support is intended to give millions more consumers access to lower cost financial guidance. It will allow firms to provide suggestions to groups of consumers with common characteristics, to help them make financial decisions.

The research showed that those with an investment risk profile of 6 are most keen to use targeted support while people with higher levels of wealth felt it would be less beneficial than those with lower levels.

The people most likely to use targeted support are younger, with medium risk levels and lower levels of wealth.

In addition, 67% of people felt that targeted support would make it easier for them to get help with financial decisions.

Source: Dynamic Planner

•And 56% of people said they felt targeted support would meet their needs while the idea of targeted support increases how informed people feel by 21%.

Source: Dynamic Planner

Dr Louis Williams, Dynamic Planner’s head of psychology & behavioural insights, said: “Taking advantage of targeted support will be particularly beneficial for those who are unaware of the positive impact small changes to managing their finances can make, who feel they have too little to invest or that financial advice isn’t worth the cost. 

“Humans are hardwired to avoid risk, and it’s all too easy to put off thinking about things to another day.  But our research shows that even after a simple introduction to the concept of targeted support, people felt more informed and comfortable about what to do – with a little bit of direction in the right way, the inertia begins to fall away.”

Earlier this week the FCA said rules for targeted support "will be set out in the coming days", with the proposals expected to be published on Thursday. Last month it confirmed in a consultation paper that applications for its new targeted support regime will open in March.

• The research was conducted in August 2025 with 1,000 people across the UK.