A bright blue double decker bus driven has begun a six day tour of the UK today espousing the benefits of saving for retirement.

The vehicle will be making its way around the major cites for Pension Awareness Day, which takes place on Thursday.

The tour starts today in Edinburgh and will stop off in Leeds, Liverpool, Bristol, Brighton, Birmingham and London along the way.

We're proud to sponsor this year’s #PensionAwarenessDay. Find out more about #PAD2016 at https://t.co/eUwmVG9VbY pic.twitter.com/GhQqAmiTXa

— Scottish Widows (@scottishwidows) September 8, 2016

People will be welcomed on board to seek free guidance from a team of advisers.

The campaign, created by Yorkshire-based pensions communications firm Pension Geeks and backed by Scottish Widows, aims to encourage providers and employers to use simpler language around pensions and to look for more creative ways to communicate.

According to the organisers, Pension Awareness Day is designed “to promote the importance of saving for the future and to alert the nation that it is not saving enough for retirement”.

They said it was devised in response to concerns that people are not saving enough for their retirement.

Come & see us in Castle Street, Edinburgh today! 10am-6pm #PAD2016 pic.twitter.com/5cpqTWYEU7

— Pension Geeks! (@PensionGeeks) September 12, 2016

The bus will be in Edinburgh tomorrow on Castle St. Do come & see us if you need help with your pension #PAD2016 pic.twitter.com/5e3jiD5WGa

— PensionAwarenessDay! (@PensionDay) September 11, 2016

The organisers said: “The Pension Awareness Campaign was created because we cannot stand by and just let people walk into pension poverty.

“We want to help you understand how much you will need in the future and what you need to do in order to reach your saving goals.

“Whether you are just thinking about starting a pension or perhaps you’ve come to the end of your working career and are about to retire, all questions are welcome, big or small.

“This campaign also aims to support businesses in helping them to prepare for their automatic enrolment duties and supporting them in engaging the workforce with their pension communications.”

The bus will stop at each location between the hours of 10am and 6pm.

Our #pension awareness tour starts on Monday; free support & guidance on saving for #retirement. 1st stop: #Edinburgh #PAD2016 @PensionDay

— Scottish Widows News (@ScotWidowsNews) September 9, 2016