Financial Planning firm Fidelius has selected Hubwise as its new investment platform.

The new platform will be branded to IFAs as ‘Advance’ and Fidelius says it will enable it to “consolidate its growing wealth business from multiple platform solutions to the single, white-labelled platform from Hubwise.”

The evaluation process involved modelling every advised client on value and service delivery.

Fidelius said this led to the clear conclusion that “the vast majority of clients would achieve better outcomes on the new platform and none of its clients would be worse off.”

The firm said Hubwise’s “consolidated platform approach, combined with the high levels of process automation” delivered by Hubwise’s technology, would allow Fidelius to “sharpen its focus on the investment process and the building of enduring client relationships.”

Jim Grant, chief executive Fidelius, said: “My ambition to scale Fidelius and put our clients at the heart of our advice and service proposition and to deliver better value for money, has led to our decision to have our own platform.

“After reviewing the marketplace very thoroughly over the last 18 months and looking at which company could deliver to our high service expectations and help us to develop our new client proposition further, we decided to work with Hubwise.”

Angus Macdonald, chief executive Hubwise, said: “We see the move away from multiple platform solutions to single product agnostic delivery as the next evolution in the platform world.

“The current platform landscape is changing and this is simply a natural progression.”