Halo Invest has launched its investment platform after it received FCA approval.

The firm first announced the adviser platform in May.

It includes an adviser gateway platform, which it says offers advisers a light-touch, client-administrated option to efficiently service customers with more modest assets.

The Halo Invest platform is led by chief executive Douglas Boyce, who has more than 30 years’ experience in financial services being formerly managing director at SS&C Hubwise and held senior roles at FNZ and Interactive Investor.

He said it has already secured its first advice firm client alongside a strong pipeline of new business for the immediate future.

The firm said the platform is built to make investing “simpler, fairer and better” through innovative functionality including a transfer dashboard for advisers to check progress for clients, and corporate actions which the adviser doesn’t need to respond to, or chase up, individually. The platform also uses Go Cardless so clients can add money to the platform.

Other platform features include onboarding, trading, custody, and reporting; and a comprehensive range of investments and wrappers.

Mr Boyce said: “Halo Invest represents an evolution rather than a revolution. Our experienced team has been in the platform market long enough to know that many aspects generally work well; but we also know where pain points still exist, and we’ve addressed them.

“Moreover we’re looking further, innovating to help advisers achieve profitability from parts of their client book where this was previously difficult if not impossible.

“Ultimately, we believe the advice gap can be solved – it won’t happen all at once, but we are moving the dial.”

Collectively the senior management team at Halo Invest claims to have close to 200 years of combined experience within financial services, including Helen O’Neill, former Tatton chief operating officer, Wendy Crawford, head of risk and compliance, who was previously at Embark Group and Lynn Johnston, head of customer, formerly of Interactive Investor and FNZ.