The IFP team has been pleased to see the positive response from members and stakeholders from across the profession to changes made in June to the IFP brand.
As well as new brandmarks and new imagery, the IFP is using new colours for different IFP services such as events, training and so on. Working groups provided opinion and feedback for the IFP on the branding exercise during 2012 which got the project started.
The rebrand was carried out on a low cost basis, with the aim of matching the brand image more closely to reflect the values and personality of the IFP as well as its heritage.
Sue Whitbread, IFP communications director, said: "Not only do we now have great new offices, which we moved into in January this year, but we also have a fresh new look and feel to the IFP brand that we're really delighted with. Both of these will really help us to support the needs of this fantastic profession even more effectively from now on."