Senior executives from finance, consumer rights, research and technology have joined a new body designed to provide industry input to the government-backed financial guidance body MAPS.

The new Money and Pensions Service Advisory Group will support the body’s agenda to transform financial wellbeing in the UK over the next 10 years.

The group includes senior executives from Aviva, Lloyds Banking Group, NEST and Which?

It will cover key financial areas including credit, savings, pensions and financial education.

The experts will also look at the immediate and longer-term impacts of the Covid-19 outbreak.

Group members met for the first time this week. They are:

• John Allan CBE, chair of Tesco plc, chair of Barratt Developments plc and President of the CBI (joining in September)
• Katie Alpin, interim CEO of the Money and Mental Health Policy Institute
• Richard Collier-Keywood, chair of Fair4All Finance and the School for Social Entrepreneurs
• Helen Dean, CEO of NEST Corporation
• Debbie Forster MBE, CEO of Tech Talent Charter
• Professor David Halpern, CEO of The Behavioural Insights Team
• Matt Hammerstein, CEO of Barclays Bank UK
• Anabel Hoult, CEO of Which?
• Vim Maru, Group Director for Retail, Lloyds Banking Group
• Helen Milner OBE, Group CEO, Good Things Foundation
• Mike Regnier, CEO of Yorkshire Building Society
• Lindsey Rix, CEO for UK Savings and Retirement, Aviva

Sir Hector Sants, chairman of MAPS, said: “The current crisis has highlighted the precarious nature of many people’s financial resilience and through that financial wellbeing. There is virtually no-one in the country who hasn’t felt some economic impact as a result of the outbreak. Improving financial wellbeing – to help people feel more empowered and in control – would make a big difference.

“We have already been joined by many excellent collaborators from a wide range of sectors and I’m delighted at the list of leaders in their fields who have now agreed to join the new Advisory Group. The board of MaPS looks forward to working with them to ensure the UK Strategy for Financial Wellbeing delivers on its great potential in the years ahead.”