Fidelity UK has begun recruiting for a new robo-advice service – though the firm has not officially announced such plans yet.

An advert has gone up on the firm’s website entitled programme manager - discretionary & robo-advice. Fidelity declined to comment, however, when approached about the advert and has yet to promote or officially announce the new service.

The advertisement stated: “Your role is to act as overall programme manager for an exciting new business development for Fidelity in the UK.

“This will be a full service offering, covering digital and personal channels. This is being commonly referred to in the market as ‘robo-advice’.

“However, we believe there is an opportunity to develop a model which creates the next generation of portfolio management services. Your role will be to manage the plans to make this happen.”

The recruitment ad also stated that its customers want more help with managing their money and to have their portfolios managed in a way that aligns to their goals.

It stated: “Professional advisers are increasingly looking to outsource portfolio management to specialists. The new retirement freedoms are placing demand from employers to offer more comprehensive solutions for their current and retiring employees to accumulate pensions and then to pay regular income. Large financial institutions are asking us to help support their development of new portfolio management solutions.

“Fidelity is therefore committed to developing a new range of solutions that support this demand and is looking to build out a new portfolio management service, which allows individuals and intermediaries to design client specific investment portfolios. This will be a full service offering, covering digital and personal channels.”

The firm said it was after a “highly capable programme manager, with ability to manage complex, matrix orientated programmes, but also comfortable in working in an entrepreneurial environment”.