The Nutmeg digital wealth manager brand has today been retired and clients will now find their investments through the JP Morgan Personal Investing app and website, which will also launch new Financial Planning tools.

Nutmeg’s team of 30 wealth advisers, paraplanners and financial advisers have transitioned to the new brand.

Nutmeg was founded in 2011 by fintech entrepreneur Nick Hungerford and business partner William Todd.

It was one of the first direct to consumer robo-advice firms, allowing investors to set up and manage their investments online.

JP Morgan acquired Nutmeg in 2021 and said it now manages more than £8.75bn in assets on behalf of more than 270,000 clients in the UK.

It said the new brand will offer a range of products and services, including digital Financial Planning tools, dedicated relationship managers and, in 2026, a new DIY investment platform.

In the coming weeks, it plans to give all JP Morgan Personal Investing client access to a new Wealth Planner feature, which will give them a view of their current total wealth, alongside tailored suggestions for how they could move closer to their goals.

The firm said clients will be able to use the digital guidance tool to explore the potential impact on their goals and finances before taking action, so they can customise their strategy to suit them and make decisions with greater confidence.

From this month it said clients with more than £250,000 invested with the firm will be handed access to a dedicated relationship manager, aligned to their account, to provide a personalised one-to-one experience and professional expertise.

JP Morgan said the introduction of relationship managers will complement the existing free financial guidance available to all clients and the paid-for restricted advice service currently offered.

The firm said it will launch a full DIY investment platform in 2026, offering investors the ability to buy and sell their own investments.