Operations outsourcing firm eparaplan has rebranded to Yoke Global Limited to better reflect the services it offers financial advisers.

Eparaplan has offered paraplanning and administration services for over ten years, but has now rebranded to reflect the firm’s growth into wider operations support.

The firm said its previous brand meant that it was attracting clients seeking ad hoc paraplanning, rather than those looking for end-to-end operational support that the firm specialises in.

Michelle Wilson-Stimson, CEO of Yoke, said: “Too often, we were seen as just paraplanners or task-doers. In reality, we’ve been running the entire operational side of adviser firms, managing processes, overseeing compliance, embedding best-practice systems, and ensuring businesses run smoothly without being dependent on the adviser. That’s transformational, and it deserves a brand that reflects our true value.”

The support provider said its new name is inspired by agriculture in which a yoke is a harness that allows to animals to share the load and move forward together.

Yoke offers operations management (processes, workflows, compliance, people, culture, and technology), strategic guidance and task execution (paraplanning, administration and client servicing).

The firm has also partnered with 5 Elk to help financial advisers looking to reduce costs through the use of offshore resources, with a global team trained to UK best-practice standards. The offshore team offers scalable administration support, with any client-facing and relationship management handled by the UK team.

5 Elk is an offshore administration support firm with a 400-strong team based in the Philippines.