Retirement specialist PensionBee has extended its long-standing sponsorship with Premier League football club Brentford for another year.

It will also become the sleeve partner for Brentford’s women’s and academy teams’ kits.

PensionBee signed its first partnership with Brentford in 2021 ahead of the club’s inaugural Premier League season.

The firm will retain rights to in-stadium advertising and content creation with Brentford’s men’s and women’s teams. 

The partnership will build on the  success of PensionBee’s match day activations at the Gtech Community Stadium and  rewards such as training ground tours at the Robert Rowan Performance Centre.

Jasper Martens, group CMO at PensionBee said:"Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength. We’re therefore thrilled to continue our support of the Club’s men’s, women’s and academy teams, and are particularly proud to be sponsoring the sleeves of the women’s and academy kits in the season ahead.



"Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch."



Fran Jones, Brentford commercial director said: “PensionBee has been a fantastic  partner for us throughout our time in the Premier League. I’m delighted we can now extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams. 



"PensionBee is a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season."