He will help boost the firm’s expansion in the North East.

Mr Maddison has worked in financial services for over 10 years and joins the partnership from PFP Wealth, a member firm of St James’s Place Wealth Management. He has a Diploma in Financial Planning and a Certificate in Mortgage Advice and Practice. He specialises in pension and tax planning.

Mr Maddison said he chose to join the Continuum partnership due to its reputation, approach and commitment to “practicing true Financial Planning.”

He said: “With Continuum I can call on an entirely new level of support. It means that I can help more people.”

He is the third adviser to join the Continuum partnership in the North-East since August as the firm builds its presence in the region.

Chartered Financial Planner Stephanie McClarence joined Continuum in Tyneside, with Financial Planner Stephen Straker joining in Newcastle.

Martin Brown, managing partner at Continuum, said: “Jason can provide all-round expertise, which is important for all our clients, but he can also offer a real focus on pension and IHT planning. His decision to join our business is an important addition to our strength in offering clients the best possible support.”

In August M&G Wealth acquired Continuum for an undisclosed sum. M&G plc will take an initial 49.9% stake in the Plymouth-based company this year with an agreement to acquire the remainder over the following 2 years. Continuum will retain its own brand and no redundancies are planned.

Launched in 2014 by founding partner Martin Brown, Continuum has more than 60 IFAs and is Financial Planning focused. Assets under influence increased by 9% year-on-year to £1.53bn at the end of Q3. Continuum also saw a 23% rise in ongoing recurring income (year-on-year) and a 12% rise in average adviser 12-month rolling productivity (year-on-year).