She has been working with Progeny as a consultant since 2022.

Ms Murton has extensive experience in international business consulting, strategic development and people and change management.

She has worked with a diverse range of businesses and sectors, including Aegon, EasyJet, Three, Orange (EE) and Next plc, supporting companies with scalability and global expansion.

Her new role will be “to galvanise Progeny's strategic plans into the roadmap for the future.”

Ms Murton said: "Progeny is on an exciting growth trajectory and having known the team for a number of months, I'm inspired to be surrounded by such a wealth of expertise and ambition, under the dynamic leadership of Neil Moles.

"Joining Progeny as it launches into the international space brings huge opportunity, with the ability to offer its unique professional services proposition, through the lens of UK regulatory standards, to clients in overseas territories.”

She said she will focus on instilling scalability and capacity “via the pillars of Consumer Duty.”

Neil Moles, Progeny chief executive, said: "Sam's global experience with big brands speaks for itself and will support Progeny's international growth.”

In March the business promoted Caroline Hawkesley from chief operations officer to UK managing director as part of its international growth plans.

The company, which combines Financial Planning, asset management, tax, HR and private and corporate legal services, has been highly-acquisitive in recent years.

In March it announced it would acquire three-office East Anglian Chartered Financial Planning firm Gibbs Denley. The deal expanded Progeny’s footprint in East Anglia and boosted total Progeny Assets Under Management to more than £7.5bn.

Progeny acquired several Chartered Financial Planning firms in 2022.