The company, reporting its Q1 results today, also saw its wrap platform Elevate's assets up 30 per cent to £7.9 billion compared to the same period in 2013.
AXA Wealth total retail sales were up 20 per cent to £827 million over the same period.
Assets under management for the remaining AXA Wealth pensions and investment range totalled £18.0 billion. Assets under management and advice also increased for Architas, AXA Wealth's specialist investment business, going up seven per cent from £12.1 billion to £13.0 billion.
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Mike Kellard, chief executive officer of AXA Wealth, said: "The removal of the legacy business back in 2010 means we are a more nimble and agile business, able to respond to industry changes such as announcements in the recent Budget, so that investors can make the most of the flexibility and freedom it affords them.
"We are committed to continually improving the experience for our customers and advisers, which along with ongoing investment into the development of our product wrappers, investment platforms and range of fund options, will help us stand out from the crowd."