The innovation, called Mortgage Skill, on Amazon Echo, enables consumers to ask their Alexa virtual assistant to find their local mortgage adviser and get a mortgage.
Alexa will ask a few questions and then search through over 10,000 mortgages and provide details of products that match their requirements.
As well as providing the headline product details verbally, Alexa will also send a summary of the top fixed, variable and tracker mortgage results to the consumers’ Alexa app.
Mark Lofthouse, chief executive officer of Mortgage Brain, said: “We’re incredibly excited and very proud to announce the launch of the first ever UK Mortgage Skill on Amazon’s Echo devices.
“It’s a fantastic achievement to be the first UK mortgage technology company to develop a Skill to support consumers and drive business to mortgage advisers.
“This launch is part of a much bigger picture and strategy.”
He added: “With this new Amazon Echo Mortgage Skill, consumers, for the first time, can carry out an initial mortgage search and enquiry process by asking Alexa.”