LinkedIn is the most important social media platform for Gen Z clients, those under 30, according to a new study.

Over a quarter (23%) of Generation Z adults would turn to a financial adviser in comparison with just 6% of Millennials, according to a new survey.

The Pensions Policy Institute (PPI) has urged policymakers and pension providers to adapt to help Gen Z’s retirement prospects which it warns will be hit by their ‘unique’ financial pressures.