Inflation was unchanged in September
Inflation did not register as a concern for advisers researching investment options for their clients over the last quarter, according to Titan Square Mile’s quarterly Market Intelligence Report.
Inflation protection accounted for less than 1% of searches conducted by users, down from 5.6% in the previous quarter, the firm said.
Interest in capital accumulation and income strategies remained broadly level at 42.9% and 35.7% respectively, compared to 42.6% and 37.0% in Q2.
Research into funds with the potential of preserving capital saw the largest shift in adviser viewing patterns. They accounted for more than one in five searches (21.4%) in Q3m an increase of 6.6 percentage points on the previous quarter, suggesting that advisers are seeking to protect client portfolios from a potential market correction.
John Lester, senior business development director, Titan Wealth, said: “The IMF has warned that the UK faces the highest levels of inflation among its G7 peer group over the remainder of 2025 and into the new year. However, our latest report paints a different picture of what might be front of mind among advisers.
“The fact that research into inflation protection as an investment outcome in Q3 was negligible while capital preservation registered a marked increase suggests a shift towards greater caution as alarm bells continue to ring over a potential market correction driven by a sell-off in AI related companies.”
He said that with capital accumulation strategies continuing to dominate adviser research, “adviser outlook appears to remain relatively sanguine overall, despite an uptick in interest in protecting capital.”
The IA Global sector accounted for the most adviser searches during Q3 at 19%, twice that of the second most popular, IA Sterling Strategic Bond at 10%, with IA UK All Companies coming third at 8.7%.
The top five most researched funds covered a spectrum of sectors, including UK smaller companies and Japanese equities, the firm said. They were represented the by WS Amati UK Listed Smaller Companies and Baillie Gifford Japanese funds in second and third places respectively with the WS Havelock Global Select fund being the most viewed. Despite subdued interest in sustainable investments, the fourth most researched strategy overall was the Wellington Global Impact Bond fund.
• Titan Square Mile's quarterly Market Intelligence Report provides an account of viewing patterns among financial advisers using the Academy of Funds, a depository of insight and opinion on 399 active, passive and risk targeted funds and investment trusts rated by the company's team of analysts. In the third quarter of 2025, the Academy received 22,230 visits.
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