Aviva has added technology from Ortec Finance to help Financial Planners working in its Aviva Financial Advice proposition deliver Targeted Support.
The provider has traditionally only offered wealth management advice to clients with £300,000 or more in pension savings and investments.
Aviva said the technology will allow it’s Financial Planners to, “scale their financial advice offering” and help close the advice gap.
It will use use Ortec Finance’s OPAL platform, supported by Yellowtail Conclusion’s CORD integration and orchestration platform, to create an integrated and end-to-end digital guidance and advice solution.
Riaan de Bruyn, director of consumer wealth at Aviva, said: “Closing the advice gap is one of the most important challenges our industry faces, and as the largest pension provider in the UK, it is imperative that Aviva helps our customers achieve the financial and retirement outcomes they deserve.
“At Aviva, we’re clear that personalised guidance is critical to drive engagement at scale and the Targeted Support regime will further enable us to address the advice gap with clear suggestions for customers to engage with their pensions and take their next steps with confidence.”
He added that the new technology will allow Aviva advisers to, “deliver robust and valuable support and advice at scale.”
OPAL, uses institutional-grade forecasting and optimisation to help advisers, wealth managers and banks monitor their clients’ investment portfolios through dynamic updates that track the conditions and outlook of financial markets.
Yellowtail Conclusion combines financial domain expertise with an open technology platform that orchestrates Financial Planning logic, calculations, market integrations and, regulatory requirements into trusted digital advice.