Aviva has come together with a leading London School of Economics professor to help advisers with behavioural science.
Professor Paul Dolan will be helping advisers to facilitate better conversations with their clients in a post-RDR world.
His book 'New Thinking', written with business author Steve Martin, describes nine of the most robust effects that can be used to influence behavioural change.
Using the mnemoic MINDSPACE this stands for messenger, incentives, norms, defaults, salience, priming, affect, commitments and ego.
Aviva has also produced videos on behavioural science which advisers can put towards their unstructured CPD.

Andy Beswick, intermediary director at Aviva, said: "We know that many advisers are concerned about how best to communicate the changes brought about by RDR to both new and existing clients.
"In the wider context, understanding customer's individual needs is more important than ever. 'New Thinking' also offers ideas to help advisers develop deeper relationships to ensure the right outcome for their clients."
Prof. Dolan said: "Behavioural science is attracting significant and growing interest in business. It teaches us how we can influence the day-to-day behaviour of people through subtle changes in the way we behave and interact with them.
"Using both Aviva's and our expert knowledge we've produced a series of insights as well as practical tips to help advisers have more successful conversations with both new and existing clients."