Fintech Defaqto has integrated its part-owned new CRM fintech challenger Plannr with its financial advice software platform Defaqto Engage.

Defaqto owner Fintel acquired a 25% stake in Plannr in June.

Plannr offers customer relationship management (CRM) technology for advisers, planners, and wealth managers. It is a new challenger in the market, designed as an easy-to-use, modern and scalable CRM.

Defaqto said the integration is the first step in developments between Engage and Plannr.

Glenn Porter, chief commercial officer at Defaqto, said: “When Planners link their Plannr account to Engage, they will be able to search for their clients in Engage and select the client’s appropriate plans.”

He said Financial Planners can then perform research within Engage, either on the Plannr plans or create new research from Engage.

He said: “On completion of the research, applicable products, funds, and documents post back to Plannr, driving efficiency and simplicity, avoiding the need to re-key information into different platforms.”

Mr Porter said the two fintech’s will develop more benefits for those using Engage and Plannr.

He said: “We believe that helping Planners and their clients to make smarter financial decisions relies upon maximising the efficiency of adviser workflows so that they can focus on the very best outcomes for clients.”

The Engage platform has recently expanded with launches of product and platform switching and Consumer Duty profiles. 

Defaqto owner Fintel is also the parent of SimplyBiz, the adviser support company.