Enforcement action taken against finfluencers by the FCA rose 174% in 2025 to 74 actions.
Enforcement actions rose 7300% between 2023 and 2025, according to a new report.
The regulator recorded 112 enforcement actions against financial influencers between 2020 and 2025, according to a response to a freedom of information request by Broker Chooser.
Just 13% of these enforcement actions involved criminal action or arrests, with the regulator favouring warning alerts (50 cases) and interviews (40 cases).
The FCA said its crackdown on finfluencers in 2025 is expected to result in over 650 social media takedown requests.
Broker Chooser’s separate analysis into finfluencer videos on social media platform TikTok, found that just 6% encouraged viewers to do their own research, while 80% contained potentially misleading information.
The FCA appears to have been taking a more lenient approach towards finfluencers than some other regulators from elsewhere in the world.
Despite having a larger population, the UK recorded less than half the number of actions enforced by regulators in Canada in the same period (277), with 112 actions.
The regulator said many of the firms are not authorised as they rely on exemptions in the law that take them out of its remit.
That will leave people without the protections offered by taking a complaint to the Financial Ombudsman Service or making a claim through the Financial Services Compensation Scheme.
The regulator said people selling high-risk, unregulated investments typically draw people in with enticing websites, marketing campaigns and social media finfluencer promotions.
It said anyone considering investing, should use the FCA register to see whether a firm is regulated.