Total advised customers rose 7% year-on-year to 168,000 for investment platform AJ Bell, according to a trading update from the firm today.

Investment platform AJ Bell has written to new Chancellor Rachel Reeves urging the government to merge all the different ISA types to make life easier for investors and unlock £30bn currently sitting in cash ISAs.

Net retail sales of UK funds totalled £2.8bn in April, the highest level since August 2021, according to data published by the Investment Association.

Proposals to introduce a British ISA risk causing more harm than good and damaging the successful ISA brand, according to AJ Bell.