Fintech Marygold & Co has entered the UK financial advice market with the acquisition of Tiger Financial & Asset Management, for an undisclosed sum.

Tiger has approximately £42m in assets under advice.

The investment advice specialist is based in Boughton, Northampton.

It offers wealth management, pensions advice, protection and savings and investment advice.

Founder Keith Halford and his team will all remain with the business under the deal which has completed.

Mr Halford said: “I am delighted that Tiger has become part of the Marygold Companies family and look forward to continuing to advise Tiger’s clients and maintain the high standards of service they have come to appreciate.”

Marygold & Co is a fintech with a specialism in digital banking. It intends to leverage its proprietary fintech capabilities to provide ‘bionic’ wealth management services to UK clients through a combination of app-based functionality which will be enriched by access to financial advisers.

Matthew Parden, CEO of Marygold, said the UK financial advice market is ready for change.

He said: “The acquisition of Tiger is a very important first step for Marygold & Co. in the UK, giving us the initial regulatory license to be able to grow and expand our advice services to new clients. We are hugely encouraged by the coming opportunity to leverage our highly transformative fintech capabilities within the UK financial advice market, which is ripe for change”

Marygold & Co is part of The Marygold Companies Group. The US-based parent group is a holding company founded in 1996 with subsidiaries in financial services, food manufacturing, printing, security systems, and beauty products across the US, New Zealand, Canada and the UK.