Cloud-based adviser fintech provider Intelliflo has today launched two new products - the AI-driven, adviser-client relationship software Intelliflo IQ and Intelliflo Video, a video integration service for advisers.

The firm launched a raft of new and extended products today at its Innovate annual conference.

The launches will given Intelliflo Office its own suite of AI and algorithmic apps, the company said.

The cloud-based tech platform, which provides support to 30,000 financial advisers globally, says the new propositions should boost adviser firm efficiency and help ‘unlock’ the data adviser firms hold on clients as well as giving advisers more time with clients.

The new products are:

• Intelliflo IQ, Intelliflo’s first proprietary suite of AI and algorithmic applications, developed in collaboration with wealthtech partner Multiply. It uses AI and adds two integrated tools: Intelligent Engagement Assistant and the Intelligent Advice Assistant. These apps embed into Intelliflo Office, providing AI support “throughout the entire advice process.” The tools will be available to early adopters this month with a broader rollout planned later this year.

• Intelligent Engagement Assistant will integrate “joined up” Financial Planning with advice. It will provide “intelligent ways” to capture, review and replay information advisers discuss with their clients, automatically generating compliant records. It uses advanced imaging and audio AI to convert handwritten notes, PDFs and audio files into comprehensive and structured updates to the fact find to provide  personalised client-facing documents, emails and letters.

• Intelliflo IQ’s Intelligent Advice Assistant will help advisers identify material changes in clients’ circumstances and goals and plan for these. Powered by an algorithmic advice engine, it will provide advisers with automated health checks and suggest solutions aligned with the advisers’ philosophy.

• Intelliflo Video. The company says in response to growing demand for video-led client content it is is launching Intelliflo Video. The module simplifies complex financial concepts, enabling users to make more informed financial decisions and will be available in Intelliflo Store shortly. The company says that despite the rise of hybrid client engagement (now at 92%), less than a quarter (23%) of firms currently provide video content for their clients. Yet over half (59%) of firms agreed that educational video content for their clients would make life easier.

Educational content and product videos from leading UK providers, such as M&G and Invesco, can be accessed and shared with clients directly through Intelliflo Office.

Nick Eatock, CEO at intelliflo, said: “By joining up Financial Planning with advice through the integration of AI across the process, Intelliflo IQ enhances the entire advice process while giving advisers back time to do what truly matters – building stronger client relationships and improving consumer outcomes."

Intelliflo has also announced enhancements to its Wealthlink proposition. The improvements will help with account opening and data collection while improving the user experience and offering account servicing by actioning additional contributions, transfers and investment model changes. 

Intelliflo is also adding and extending partnerships with third parties including:

• Amazon Q – allowing advisers access to the Quicksight Q functionality, an AI-powered tool to query data directly from intelliflo dashboards.
• intelliflo data sharing – powered by Snowflake, to enhance management of information insights, data visualisation and reporting, improving speed and efficiency across data management processes.
• Zerokey – a new data transfer app removing the need to rekey client information
• Flo – intelliflo’s proprietary intelligent virtual assistant currently under development
• New Workflow Engine – launching in September, the new workflow engine will provide greater stability and automation, as the foundation for workflow to undertake the work for the adviser,
• Client Portal – a range of new features to support mobile use including additional MFA (Biometrics like FaceID and SMS) alongside simplified agreement approvals and improved user experience.

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