The chief executive of Standard Life Aberdeen’s platforms businesses, Noel Butwell, has admitted that the firm has not listened to advisers due to being distracted by internal projects.

Standard Life Wrap, the adviser platform, is to simplify and cut charges by April in a major overhaul of its pricing structure.

Standard Life has today launched its Individually Managed Accounts (IMA) technology on its wrap platform.

Standard Life says it has made “significant enhancements” to its recently-acquired Elevate platform including a new business process and improved functionality aimed at cutting down on the time taken to use the service.