An intensive marketing campaign helped drive rapid growth in new assets under influence in Q1 at Plymouth-based national IFA Continuum.
The firm reported an 18% rise in assets under influence in Q1 to £2.94bn and says a major marketing campaign, which boosted website traffic and LinkedIn engagement, helped boost the numbers.
The company, owned by M&G, says the growth continues 12 consecutive years of double-digit turnover growth, with 19% growth in 2025.
Continuum’s annualised turnover projection for 2026 predicts double-digit figure rises of 19% to £21.96m.
The growth in assets was driven by new business and existing client asset growth. New business written in the first quarter was £1.3m and ongoing recurring income also rose 25% year-on-year.
Continuum says that an intensive marketing campaign helped fuel growth, with website traffic up 30% and LinkedIn engagement jumping 426%. Income from direct enquiries rose 17% as a result.
Average adviser 12-month rolling productivity doubled, rising 11% year-on-year to £246,454.
Martin Brown, managing partner at Continuum, said: “12 years of consecutive turnover growth could be argued to be hard to beat, but we are well on our way to making it 13. We continue to move forward positively on our plan to become the ‘most trusted household name’ in financial advice
“Our growth has, and will continue to be, purely organic and we expect to continue to sustain our current growth trajectory. We have had several new advisers who have joined the partnership, embedding and thriving in the first quarter, and there are more set to join in the coming months.”