Digital investment platform Moneybox says its AUA (Assets Under Administration) climbed two-thirds or 62% to £19bn in 2025 and it has since added 100,000 new customers pushing AUA to more than £22bn by April this year.
In its annual report published this week it reported record revenue for 2025 of £115m, up almost a quarter from 2024.
The platform said the number of customers using its services climbed almost a third (31%), year on year to 1.7m.
Average AUA per customer rose to £11,200, up almost a quarter, 24% over the year. Its pre-tax profit for 2025 was £14.9m, Moneybox said.
The business said a key focus of 2025 was laying the foundations ahead of its entry into regulated financial advice. Following the 2025 launch of tailored financial guidance, the firm said it will spend 2026 preparing to roll out Personal Financial Advice powered by Moneybox Aurora.
It said the AI-driven technology will provide mass-scale, personalised support at a fraction of the cost of traditional advice.
Ben Stanway, co-founder and exec chair at Moneybox, said: “Ten years ago, we set out with the vision that building wealth should be possible for everyone, and today we are proving that this vision is both scalable and sustainable. We are operating in a £5trn market that is ripe for disruption as it shifts toward a younger, digital-native demographic.”
He said the strong trajectory of 2025 has accelerated into the current financial year with Moneybox welcoming more than 100,000 net new customers to the platform in the first quarter of 2026. He added: “This influx, combined with continued deepening of existing customer relationships, has propelled total AUA to over £22bn as of April 2026.”
Outflows hit new highs in 2025 with £72.37bn withdrawn during the year, up from £65.73bn in 2024. According to the Lang Cat’s latest annual State of the Platform Nation report, AUM surpassed £750bn by the end of the year, up from £65.73 in 2024, with asset movement of existing assets forming the bulk of the growth. That was despite a volatile start to the year with trade wars impacting growth in Q1, Lang Cat said.