NPG Wealth Management and its life assurance company Private Estate Life (PEL) have joined forces and are now operating under a single brand name called OneLife, targeting the wealthy investor sector.

Luxembourg-based NPG Wealth Management (NPG) specialises in life assurance and says it develops cross-border ‘financial planning solutions’ via its life assurance company Private Estate Life (PEL).

The companies say the change has been motivated by an aim to simplify the group’s structure, reinforce its growth strategy and to optimise its presence in key European markets including the United Kingdom. The two companies will take on a single shared name, effective from today: OneLife.

OneLife says its stated goal is to “overturn conventional attitudes to life assurance.”

NPG and PEL have been operating for 25 years in the areas of long-term savings, inheritance planning and asset management.

Marc Stevens, CEO and managing director, said: “With OneLife we want to offer a unique and exceptional experience to our clients and partners while increasing our presence and commitment to the European market from our base in Luxembourg, one of the world’s best platforms for wealth management and inheritance planning.”

OneLife has more than €6bn (£4.7bn) in assets under management and is owned by J.C. Flowers & Co. It works through partners including private banks, family offices and independent financial advisers, as well as a team of international experts .