New website to help millennials engage with finance
Investment firm Schroders has launched a new website aimed at getting millennials into finance.
The website, called MoneyLens, was designed to help those born in the 1980s and 1990s engage more with their finances and learn how to manage their money.
Research from the Schroders’ Global Investor Study showed that 94% of millennials, said that they wanted to improve their investment knowledge compared to 85% for older generations.
Further research from the study showed that many in the age bracket did not know where to start when it came to investing and found that researching the subject only caused further confusion.
James Cardew, global head of marketing at Schroders, said: “MoneyLens came together as an idea to help educate millennials, by providing information on investing and other money-related topics in a clear and jargon-free way.
“The website was created and developed by a group of millennials within Schroders who felt passionately about this subject and wanted to help inform their peers.
“The aim is to raise awareness of investing and build a community of users who are engaging with the site and each other around personal finance and investing.”
Kat Sutton, digital communications manager at Schroders and a member of the MoneyLens working group, said: “As millennials ourselves we know how important it is to understand the world of money and how to manage our finances.
“We also know how confusing and jargon based this industry can be so we wanted to offer clarity to millennials through engaging and educational content.”