Standard Life is to add its international bond to the Elevate platform it recently purchased.

Elevate is used by over 3000 financial advice and wealth management firms, says Standard Life, and was voted ‘Best Platform Provider’ by advisers for the second time in a row at the UK Platform Awards last year.

Standard Life says the decision was made to respond to growing demand from advisers and means clients will be able to purchase the bond at a discounted rate through the platform.

Standard Life has around 4.5m customers across 45 countries, with the firm being responsible for assets of £357 billion.

Standard Life chief executive Michael McKenna said: “We welcome the opportunity to give Elevate advisers the option of managing their client’s investments in our Bond, giving them greater choice and flexibility, particularly when it comes to tax planning.”

Steve Owen, head of proposition for Elevate, added: “I am delighted that we have been able to respond to adviser demand and offer this enhancement to the Elevate proposition. By teaming up with Standard Life International, Elevate can provide the investment engine inside the award winning International Bond product.

“Taking this alongside the development programme we announced in April, this is another demonstration of our continued commitment and support to the adviser businesses we work with.”