Swedish wealth manager Söderberg & Partners has revealed plans to enter the UK adviser market.

The firm aims to partner with up to 1,000 financial advisers in the UK within five years, it said.

The plan is to establish and build an independent financial advice and investment management business in the UK.

To spearhead the UK venture, Söderberg & Partners has hired industry veteran Bill Vasilieff, co-founder and former CEO of platform Novia and Nick Raine, former COO for Novia. Mr Vasilieff will be chairman for the UK company and Mr Raine will take on the role as CEO.   

Söderberg & Partners was established in Scandinavia in 2004 and is a non-bank financial adviser and investment manager in Scandinavia. It manages over £60billion of clients’ investments and employs 3,000 people in seven countries.

The firm has more than 110 offices across Sweden, Norway, Denmark, Finland, the Netherlands, Luxemburg and Spain.

Gustaf Rentzhog, group CEO, said: “There is strong and growing demand in the United Kingdom for high-quality financial advice. Söderberg & Partners has a track record of enabling advisers and their clients to plan and invest for better financial futures. Advisers and their clients want a responsible, long-term partner in the UK. It is our goal to become their first choice.”

Söderberg & Partners aims to offer financial advice and investment solutions through its adviser partnerships in the UK. It will offer access to over 4,000 funds supported by the firm's in-house investment research team. The firm said it would make its investment solutions available via a technology led solution.

S&P’s chairman, Per-Olof Soderberg, said: “There are strong cultural, economic, and historical ties between the UK and Scandinavia. As other Swedish companies have demonstrated, the UK is receptive to a values-led, long-term approach to business. We are proud and pleased to enter one of the world’s most important and sophisticated financial services markets.” 

Söderberg & Partners will conduct its UK operations under the sub brand Söderberg & Partners Wealth Management.