IFA networks Intrinsic and Caerus have rebranded under the Quilter Financial Planning brand as the firm moves to streamline its operation.

The change to Quilter Financial Planning follows the renaming of Intrinsic’s parent company to Quilter plc.

Quilter plc, which oversees £114.9bn in investments, separated from Old Mutual plc in June 2018 and is listed on the London and Johannesburg Stock Exchanges.

The firm says it believes that Quilter Financial Planning is now one of the UK’s largest “distributors of advice”, with more than 3,900 advisers, close to the 4,000-plus advisers working for St James’s Place Wealth Management.

The company includes Quilter’s high net worth business, Quilter Private Client Advisers and the recently acquired businesses of Charles Derby and Lighthouse, which will be rebranded in due course, says the company. 

The Quilter plc businesses are being re-branded as follows: 

·         Quilter Financial Planning (previously Intrinsic)

·         Quilter Private Client Advisers (previously Old Mutual Wealth Private Client Advisers)

·         Charles Derby Group (becoming Quilter Financial Advisers)

·         Quilter Financial Adviser School

·         Quilter Cheviot

·         Quilter Investors

·         Old Mutual Wealth (becoming Quilter Wealth Solutions in 2020)

·         Old Mutual International (becoming Quilter International in 2020)

Quilter has also launched a new Quilter Financial Planning website at www.quilterfinancialplanning.co.uk  

Andy Thompson, chief executive of Quilter Financial Planning, said: “The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE250 listed business, while still maintaining their individual brands.”

Michelle Andrews, chief marketing officer at Quilter, added that the company’s focus would remain on “trusted face to face advice. “

She added:  “We are focused on making advice more valued and more accessible. We’ve recently launched Adviser Delta; designed to demonstrate the value of advice. And the purpose of programmes such as Quilter’s financial adviser school is designed to make advice more accessible.”

The Quilter group includes financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

 The advice and wealth management division includes Quilter Financial Planning; the discretionary fund management business Quilter Cheviot and Quilter Investors and the multi-asset investment solutions business.