Xafinity SIPP and SSAS has rebranded as XPS Self Invested Pensions following the creation of XPS Pensions Group three years ago when Xafinity acquired the actuarial and administration divisions of Punter Southall.

XPS Pensions Group now claims to be the largest UK pure pensions consultancy and the only UK pension specialist listed on the London Stock Exchange Main Market. 

As part of the rebrand the Xafinity website has also been revamped at www.xpsselfinvestedpensions.com. 

XPS Pensions Group Plc employs 1,500 people and has 15 offices across the UK. The XPS Self Invested Pensions is entirely financial adviser-focused, the firm says. 

Andy Bowsher, director at XPS Self Invested Pensions, said: “While we have always been embedded within the XPS Group, we feel the time is right to bring the trusted XPS brand to the fore.  ‘XPS Self Invested Pensions’ better reflects the benefits of both the scale and breadth of pensions expertise of the group and the decades of specialism in SIPP and SSAS products we proudly maintain.” 

Jeff Steedman, head of business development at XPS Self Invested Pensions, said: “Although the name and appearance have changed, very little else has – we want to reassure our customers and financial advisers that we remain centred around relationships - they’ll still receive the same personal service, from the same dedicated people who work for the same business.” 

XPS launched an e-signature enabled online SIPP application processes last year and recently a new secure online portal for clients and advisers.