Women are more likely to consider using their pension provider’s guided retirement option than their male counterparts, according to new research.

Targeted Support has arrived this week as planned and it has only taken a few days for two major companies, Royal London and Quilter,to join the fray. Many more will follow.

Today sees the official launch of the Financial Conduct Authority’s new Targeted Support regime, enabling banks, pension providers and other financial firms that are authorised for Targeted Support to provide financial suggestions designed for groups of consumers.

Nearly half of IFAs (46%) believe that the introduction of Targeted Support from April will make consumers more likely to seek independent financial advice, according to a new poll from Opinium.