Gross flows rose to a record high of £27.5bn for adviser platforms in the first quarter of the year, a 17% rise year on year (Q125: £23.5bn).

There were record gross sales and outflows for advised platforms in 2025, with gross sales hitting £92.82bn, up from £79.97bn in 2024 and £63.47bn in 2023.

Adviser platforms had their strongest third quarter net sales figures since 2022 - hitting £756bn, according to new research.

Gross advised platform sales were a record £22.1bn in the first quarter, according to new data.