It turns out, according to a new study, that Financial Planners are very much on the right lines when it comes to delivering a personal service that wealthier clients actually want.

In fact, they are in the right place at the right time, it appears.

As we report this week, the study by Simplify Consulting, found that what better off clients really want is a personal, bespoke service with plenty of human interaction.

They want an adviser who asks about their family and their holiday plans. They want an adviser who offers a cup of tea and a biscuit when they visit the office. They want an adviser who is proactive in calling them up for a chat about their finances. Someone who takes a genuine interest.

Some 78% of wealth clients say that when it comes to their finances they want direct contact with an individual. Someone who will listen carefully and will be frank and honest in their advice.

A premium personal experience if you like, of the type most Financial Planners offer.

This service is, of course, not cheap to provide but it is valued by clients who appreciate the personal relationships they enjoy with their financial advisers and are willing to pay for what is essentially an upmarket, bespoke service. Financial Planners are really the bespoke tailors of the financial world, measuring clients' finances up for a perfect fit.

This does not mean, of course, that clients are not happy to receive online updates on their portfolios or emails about investments and the like but, when they need it, they want a personal, human service, and not a robot.

The study also showed, however, that there was a gap, or more realistically a chasm, in attitudes between the generations.

Younger people are far happier dealing with all their finances online, perhaps communicating with a potential adviser through social media, and quite happy to see a human adviser, if at all, via a video call.

Some of this is down to cost and perhaps nervousness on the part of younger people and, to be fair, the fees for Financial Planning alone are enough to put many younger people off.

So the question really is should Financial Planners chase this elusive younger generation? Is it profitable to do so?

The jury is still out on this but I do believe that, while not a key focus, planners need to do a bit more to target the younger generation.

I am always cheered by the number of Financial Planners who go into schools to talk about personal finance or engage with Twitter and other social media. Perhaps also appearing as a commentator in the media. They positive impressions younger people get of Financial Planners are worth their weight in gold. If you see planners as helpful, friendly people you are more likely to want to see them when the time comes that you need advice.

There are good business reasons to for engaging with younger people. Wealth will trickle down the generations over time and the younger graduates of today will become the highly paid professionals and entrepreneurs of tomorrow. Financial Planners lose 'connection' with this generation at their peril.

Many planners will assume that as younger people get wealthier they will automatically turn to Financial Planners when they need them at older ages. I would not bank on this and yes pun intended.

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Kevin O’Donnell is editor of Financial Planning Today and a journalist with 40 years of experience in finance, business and mainstream news. This topical comment on the Financial Planning news appears most weeks, usually on Fridays but occasionally other days. Follow @FPT_Kevin