JLT Employee Benefits (JLT), a growing employee benefits provider, has bought robo adviser Moola for an undisclosed amount.

Moola is a consumer-focused robo adviser firm offering Individual Savings Accounts(ISAs), General Investment Accounts(GIA), and ethical and tax efficient portfolios.

It also provides content to help individuals to make what it calls “smarter decisions” and to cut through financial jargon.

JLT says the acquisition of Moola is aligned to JLT’s strategy of helping UK businesses deliver better performance through the improved “financial, emotional and physical wellness” of its people.

Once integrated, Moola will become a core offering on Benpal, JLT’s rewards and benefits platform, as well as continuing to be accessible through the www.moo.la website and other channels.

JLT will absorb the complete Moola team, including Gemma Godfrey, founder and CEO.

Bala Viswanathan, CEO, JLT Employee Benefits said: “Employee wellness is going to form an integral part of our UK employee benefits proposition and Moola will enhance our financial wellbeing offering. Given this shared ethos we believe JLT provides the right home for Moola.”

Ms Godfrey, Moola founder, said: “At Moola we are focused on championing the consumer by providing the knowledge, tools and service to help more people save and invest more easily.

“We are delighted to be joining JLT and welcome the opportunity to work together to engage a broader customer base.”