Financial Planning Today’s online readership topped a record 12,000 in 2018 - up nearly 60% year on year, according to the latest data.

The website for Financial Planners, Paraplanners, Wealth Managers and IFAs proved increasingly popular with readers during 2018, figures from the industry standard data provider Google Analytics show.

The website invested in more articles, content, features and columnists during the year with the mix proving popular with readers, many of them highly qualified Chartered or Certified Financial Planners. Online audience numbers regularly topped 12,500 per month during the year.

Financial Planning Today website’s sister publication - Financial Planning Today magazine - also did well with some issues seeing 3,000 downloads. Our combined website /magazine audience is now over 15,000.

The website’s daily newsletter was a well received element with nearly 4,000 subscribers signed up to receive it and up to 100 new subscribers a month. Our weekly jobs alert email was also revamped to include news on appointments and promotions.

Financial Planning Today is an independent news and comment resource for everyone working in the advice sector and is free to access. Key elements include a daily news service for Financial Planners and Paraplanners, insightful features, expert columnists, the Financial Planning Jobs service, selected content from Financial Planning Today magazine and frequent Tweets and updates on LinkedIn.

Financial Planning Today editor Kevin O’Donnell said: “We’re thrilled that our audience has grown so much in one year. We’ve broken many stories first during the year and we know that our exclusive stories and unique focus on the most qualified advisers is appreciated by many thousands of readers.

“We aim to provide impartial, accurate and swift news of high relevance to our audience and we strive to keep the website easy and quick to navigate. It’s clear that more and more readers are finding the site a valuable service.”

“We plan further developments this year to give readers an even better service. Our sister website, SIPPs Professional, will also be enhanced this year and we know it’s popular with many working in the SIPP and SSAS fields.”

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