Fundment launches cash ISA
Adviser investment platform Fundment has launched a cash ISA and cash lifetime ISA backed by a fully digital cash investment system.
The launch addresses growing adviser and client demand for cash options, the company said.
It follows the introduction of the Fundment Stocks & Shares Lifetime ISA in July.
Fundment has partnered with Investec Bank to offer a 12-month fixed rate deposit within its cash ISA and cash lifetime ISA options, with plans to expand cash investment choices in the future, it said.
Ola Abdul, founder and chief executive of Fundment, said: “We're expanding our ISA range in line with adviser demand.
"This move, coupled with the full digitisation of our underlying cash investment functionality, demonstrates our commitment to providing advisers with the tools they need to serve their clients effectively."
David Hunt, head of funding partnerships at Investec, said: “Our collaboration with Fundment aligns perfectly with our commitment to tech-driven, digitally-enabled financial solutions. By leveraging our API, Fundment has created a frictionless experience for advisers and their clients."
The platform has also fully digitised its cash investment process, in an attempt to streamline operations for advisers.
It claimed the process is now intuitive and designed to save time, allowing advisers to focus on delivering value to their clients.
Beyond the 12-month fixed rate deposit in cash ISAs and cash LISAs, Fundment was launched in 2018 and offers fixed term deposits within a range of pension and general investment wrappers.
Earlier this month Fundment joined forces with professional advisers' review site VouchedFor and global asset manager BlackRock to launch a 2025 Guide to Top Rated Financial Advisers.
The campaign aims to reach more than 3m consumers by sharing positive client advice stories and resources to help people understand the value of professional advice.
The Investec Bank products are available in 3, 6, 12, and 24-month terms.
The LISA was introduced in 2017, but few adviser platforms offer them and they have not proven as popular as other forms of ISA.