CFP professionals and those working for Accredited Financial Planning Firms can make a real difference by getting involved with the IFP's Financial Planning Week campaign which is launched on 24 November.
Through PR, IFP will be
promoting CFP professionals and Accredited Financial Planning Firms to the media and the public as the leaders in the Financial Planning profession and also as advisers of choice when it comes to sound Financial Planning practice. This provides the ideal opportunity to boost your business profile and build your brand.
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While the IFP can promote your credentials, only you can show the public and the media the real essence of the service which you provide for your clients. There are lots of ways to get involved. You could open your doors to the public to show them what you do - you might even pick up a new client or two.
You can also review your marketing materials, including your website. Make sure you highlight real life case studies where you've made a difference to clients' lives. Social media is a great way to promote engagement as are blogs, articles or press releases. Establishing yourself as an expert is a proven way to generating more
referrals. Make a difference and get involved!