In April, the IFP began its national PR campaign aimed at highlighting the benefits of Financial Planning and, in particular, the services of CFP^CM professionals and Accredited Financial Planning Firms^TM, to consumers.

Using the campaign title “Great Minds Think Alike” the IFP has been working with Holt PR to plan a strategy which alerts key consumer finance journalists to the value of real Financial Planning.

The IFP is issuing a series of press releases over the next few months and a range of educational factsheets on the subject of Financial Planning to aid journalists’ understanding. These will also be available directly to consumers via the IFP website.

Nick Cann, chief executive of the IFP, said: “With RDR changes imminent, it’s vital for us to be engaging directly with the consumer media, helping them to understand the valuable benefits provided by a properly qualified planner or accredited firm. I’m excited by this campaign which will help journalists and consumers to understand more about what a real Financial Planning service looks like and who they can turn to confidently to deliver it.”