Wednesday, 26 September 2012 11:09
The value of feedback: IFP membership survey
In July, the annual online IFP membership survey was carried out. As IFP Communications Director Sue Whitbread reports, the feedback is essential as part of IFP's strategic planning to deliver the best possible service for members.
Firstly, thanks to everyone who provided their feedback. As the professional body representing the Financial Planning profession, this helps us to understand your views, likes and dislikes in order to provide the best possible support to you.
One of the key aspects for us was to find out why you are an IFP member. 0ver 90 per cent reported that improving knowledge and Financial Planning skills are strong reasons, as was sharing best practice and accessing Financial Planning qualifications.
When it comes to results, 90 per cent of respondents agreed that their membership has helped them to develop their skills, while 87 per cent report increased professionalism and 85 per cent feel part of a professional community.
Of all the IFP's communications, Financial Planner magazine is the most regularly read with a massive 89 per cent reporting that they read it - regularly (72 per cent) or sometimes (17 per cent).
The IFP news e-bulletin also proved popular with 86 per cent reporting that they read it regularly or sometimes. Our best practice e-bulletin is also well received.
With CPD set to become even more important as RDR takes hold, 35 per cent of respondents say they are using the IFP's CPD online platform – a real asset particularly if you're using IFP as your accredited body. If you are not using it,
it's well worth investigating.
Networking is a key benefit – both online and face to face. The IFP groups on LinkedIn have gained favour, with 51 per cent of respondents getting involved, although Twitter is less popular with just over 22 per cent using it.
Your feedback on branch meetings was very positive, it would be great to see more members using this valuable networking resource. Finally, with the fifth Financial Planning Week coming up, 59 per cent of respondents told us they thought it was important that the IFP runs the consumer awareness campaign. Please start thinking about how you can help this year.
Firstly, thanks to everyone who provided their feedback. As the professional body representing the Financial Planning profession, this helps us to understand your views, likes and dislikes in order to provide the best possible support to you.
One of the key aspects for us was to find out why you are an IFP member. 0ver 90 per cent reported that improving knowledge and Financial Planning skills are strong reasons, as was sharing best practice and accessing Financial Planning qualifications.
When it comes to results, 90 per cent of respondents agreed that their membership has helped them to develop their skills, while 87 per cent report increased professionalism and 85 per cent feel part of a professional community.
Of all the IFP's communications, Financial Planner magazine is the most regularly read with a massive 89 per cent reporting that they read it - regularly (72 per cent) or sometimes (17 per cent).
The IFP news e-bulletin also proved popular with 86 per cent reporting that they read it regularly or sometimes. Our best practice e-bulletin is also well received.
With CPD set to become even more important as RDR takes hold, 35 per cent of respondents say they are using the IFP's CPD online platform – a real asset particularly if you're using IFP as your accredited body. If you are not using it,
it's well worth investigating.
Networking is a key benefit – both online and face to face. The IFP groups on LinkedIn have gained favour, with 51 per cent of respondents getting involved, although Twitter is less popular with just over 22 per cent using it.
Your feedback on branch meetings was very positive, it would be great to see more members using this valuable networking resource. Finally, with the fifth Financial Planning Week coming up, 59 per cent of respondents told us they thought it was important that the IFP runs the consumer awareness campaign. Please start thinking about how you can help this year.
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