Novia Financial, the £9bn adviser platform, has appointed Lynzi Harrison as chief operating officer, completing the reshuffle of its executive team.

Ms Harrison joins Novia from LV= where she was managing director of the Heritage business.

Novia has been reshuffling its executive team following its takeover by private equity firm AnaCap Financial Partners, which completed in May.

Former CEO Bill Vasilieff left the platform in June and was replaced by Patrick Mill, the former leader of fellow AnaCap-owned platform Wealthtime. 

AnaCap has also made a raft of other appointments to the Novia board including Robert Massey, managing director at AnaCap, Ken Fry, Jane Dale and Dominic Easton.

Before joining LV=, Ms Harrison spent over a decade at Old Mutual where she held a number of roles including UK platform operational director at Old Mutual Wealth.

Ms Harrison is also a non-executive director at TISA Exchange (TeX) and is a Fellow of the Chartered Institute of Management Accountants and a Chartered Member of the Institute of Personnel and Development.

She will take responsibility for the strategic operational development of the business and will lead and manage the day-to-day servicing capability of the team. She will report directly to Mr Mill.

Ms Harrison said: "It is great to be joining the business at such a pivotal time. Over the last six months, Patrick has put in place an experienced new leadership team with the vision and expertise to take the business forward at pace.

"The winning platforms over the next few years will be those that deeply understand the needs of their users and can provide the type of support that helps create capacity in their businesses, allowing them time to do more Financial Planning.

"I’m delighted to be joining the team at Novia and very much looking forward to playing my part in continually improving the service we deliver to our users and customers."

Novia was founded in 2008 and has over £8.9bn of pension and investment assets under administration for over 61,000 clients (as at 31 December).