Listening to clients that decide to leave can provide “massively useful insights”, a Financial Planner says.

Chris Daems DipPFS, the director of Cervello Financial Planning and Auto-Enrolment in a Box, told FP Today that getting feedback from departing clients is a great way to improve.

Speaking in the new Client Hunter feature in the freshly launched Financial Planning Today magazine, Mr Daems revealed what he believes the key is to long-term relationships with clients.

See below for how to access the new magazine.

He said: “What works for us is regular communication, developing a culture where clients feel they can pick up the phone and talk to you at any time and delivering on your promises. Also, we also believe it’s important to listen to the clients who don’t stay.

“Since we launched we have had a couple of clients who have decided not to continue using our service. We asked why and they gave us massively useful insights into how we improve and develop as a business moving forward.”

Among the questions and topics Mr Daems discusses in the feature are:

- His 5 top client tips
- What lead generation techniques he found to be most successful
- How he uses workshops and seminars to boost client finding
- What he thinks is the key to securing a new client and convincing them of the merits of Financial Planning
- How he got his first ever clients
- His longest served client and why they’ve stuck with him

For the full article, see the new digital Financial Planning Today magazine.

To receive the £6 magazine free of charge you must be a subscriber to our free daily website newsletters. If you are not already a subscriber and would like to see the launch issue of the new magazine please subscribe now below.

Financial Planning Today is a new 40-page digital sister magazine to this website

The new editorially-independent digital magazine has exclusive content produced by a team of experienced financial journalists in London.

Other editorial highlights in the launch issue include:

• Exclusive new features including Inside My Business, Planner Casebook and more
• Business growth tips and advice
• Paraplanning news and comment
• Comment and columns from leading planners and other leading figures in the profession plus an exclusive article from former Pensions Minister Baroness Ros Altmann

The magazine is being launched by Portfolio Publishing, publishers of Financial Planning Today and Sipps Professional websites, both of which offer daily news to thousands of professional financial advisers.

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