Financial Planner Shane Mullins is publicly launching his IFP-backed Question of Trust campaign to improve trust in the financial services industry today.
At a media briefing in London, Mr Mullins will be accompanied by Nick Cann, chief executive of the Institute of Financial Planning, Professor Christine Ennew from the University of Nottingham and Keith Tondeur, chief executive of Credit Action.
Mr Mullins is the managing director of IFP Accredited Financial Planning FirmTM Fiscal Engineers.
The launch will outline the next stages of the campaign and present new research commissioned by the campaign and carried out in May by YouGov.
Mr Mullins has written to 300 business leaders to urge them to support the cause and has so far received support from prominent figures such as Chris Leslie, shadow financial secretary to the Treasury.

In a briefing on the campaign, Mr Mullins said that the expected benefits of the campaign were that a clear index of measured data on trust is recognised by the financial services industry and a leading bank or financial services partner is engaged to support the campaign.
He also wants the financial services industry to recognise the value of trust in financial relationships and consequently change its behaviour. He hopes to see improved working relationships established between the financial services industry and its regulators.
Mr Mullins will also talk today about establishing a credible financial education programme, a topic which has also been brought up by MoneySavingExpert Martin Lewis, the Investment Management Association and the Money Advice Service.