Wealth adviser Towry has appointed Linda Payne to its executive committee in the new role of head of client experience.
She will lead a new business unit focusing on delivering excellence to Towry's 25,000 clients, says the company.
Ms Payne, who joined Towry in 2008 from Aviva, has been leading Towry's client experience delivery programme since January 2013.
The new client experience business unit will bring together a number of employees within Towry who are focussed on client experience improvement initiatives. Together they will continue to identify and implement process and service improvements which will enhance the overall client experience.
Andrew Fisher, chief executive of Towry, said: "The creation of this team demonstrates Towry's continued focus on delivering the best possible experience for clients. Our recent client experience delivery programme helped us to identify a number of process and service changes that are already proving beneficial for clients. The formation of this new unit can only help us to further improve the service we provide to our clients."
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Ms Payne "I am really excited to be leading our new client experience team. I look forward to finding more ways to deliver excellence to our clients."
Towry employs 750 people in 20 offices across the United Kingdom, managing over £5 billion of client assets.