Transact has admitted it has been surprised by the willingness of advisers to switch platforms post-RDR.
The firm said it had expected to see advisers reluctant to change due to the added pressure to train staff in different processes.
However, it has seen more advisers moving new business between platforms, leading to more intense competition between platform firms.
Malcolm Murray, head of marketing at Transact, said: "Perhaps it is because advisers have had so long to think about it but the early indication are that there is a greater willingness to consider changes that I might have envisaged.
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"Price, although still the most important single factor in an adviser's choice of platform, by last year no longer dominated all other considerations as it did in previous year. Sustainability, ease of use and technical support all grew in importance in the decision making process used by advisers in choosing a platform."
Although wrap services were not growing by the peaks predicted in 2008, Mr Murray said the sector was still seeing a "new surge".
"There is a general feeling that although the assets held on wrap services has not growth to quite the figure forecast by some in 2008 we are now on a new surge. Users of wrap services are now familiar with the concept and aware of what they look for in their wrap service of choice. The market may be growing again but so will the intensity of the competition," he said.

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