IFA directory firm Unbiased is to increase its monthly subscription fees by 7.5% on average with an 11.5% increase in charges for leads.

Unbiased says that the increase is due to rising costs.

The increases affect financial advisers and accountants but there is no increase in mortgage adviser subscriptions or enquiries.

Last year the lead generator, which claims to have seen 10m enquiries from consumers seeking financial advice since it launched, announce a moved to a subscription model.

Before the 7.5% increase is applied, Unbiased’s tiered charging for financial advisers is:

• Standard Adviser Plan (aimed at self employed advisers) £302 per month plus from £52 for each consumer enquiry accepted

• Premium Adviser Plan (for firms with 2-14 advisers): £1,292 per month plus from £52 for each consumer enquiry accepted

• Enhanced Adviser Plan (designed for larger firms with 15 + advisers) -  £3,272 per month plus from £52 for each consumer enquiry accepted

All rates are ex VAT.

In a statement this week the new client finder said: “Like everyone, we have been impacted by the rising costs of inflation and can no longer offer plans at the current price. Additionally, over the past year, we have invested heavily in improving our platform; enhancing our marketing and technology to better support business needs and providing a better overall experience for the advisers that use our platform and the customers we connect them with.

“We believe that our enhanced marketing efforts have helped create significant demand in the financial advice market. Now, 75% of our enquiries come from people who have never had advice before.”

The firm says it has added new features to its platform including: mobile and desktop enquiry notifications, SMS verification on enquiries, increased account security and inclusive subscription credits. We will also shortly launch an integration with Intelliflo, an enhanced performance dashboard and a real-time ROI calculator.