Leeds-based Chartered and Certified Financial Planning firm Manse Capital has launched a new brand identity as it prepares for expansion plans and celebrates 21 years in business.

The company, which is a CISI Accredited Financial Planning Firm and a firm of Chartered Financial Planners, underwent a brand review to mark its 21 years in business and the result was a relaunched and ‘refreshed’ brand image and website, to reflect recent growth and “ambitious” new plans

Manse Capital’s new illustrative style depicts a relaxed, approachable company culture. The logo identity will remain the same, representing the heritage of the company rebrand in 2011, however the new design style is a move to a more modern and relevant image for the company as Manse Capital plan for further growth and expansion over the coming years.

The new website (www.mansecapital.com), which has just launched, seeks to increase Manse Capital’s online presence, says the company, and engage with clients and prospects via more appropriate media. There will be increased use of digital communication channels as part of a new marketing strategy, with recent appointments in marketing and compliance to enable more structured digital service provision.

Manse Capital enlisted the support of local designer Jacob Stone and illustrator Mercedes Leon for contemporary illustrations and a new design, providing an easier user experience and an online platform for more content-rich communication to inform, educate and engage prospects and clients alike, with important, yet jargon-free financial content.

Jessica Dodds, Manse Capital’s new marketing manager, said: “It’s important that Manse Capital retain their established values, but equally as vital that the brand evolves with the times, developing a new, modern identity. We feel that as we continue to grow, it is right to invest further into our marketing so creating an even stronger brand presence on and offline.

“We have worked closely with our team internally, as well as our clients to make sure that these changes represent what Manse Capital is about, which is ultimately our clients’ lives. The brand refresh exercise will ensure that we are projecting the right message, not only about our fantastic service provision and client retention, but about our friendly, approachable culture, as financial planning involves a great deal of partnership and trust.”

Leeds based Manse Capital is a firm of CISI Accredited and PFS Chartered Financial planners and was established in 1996. Manse Capital believes it is one of the largest firms of Chartered and Certified Financial Planners in the UK. It provides Financial Planning and wealth management services to businesses and individuals nationwide.

It has a turnover of over £1.5m and 23 employees and specialises in wealth management, financial modelling, risk mitigation, financial planning, medical and dental financial planning, philanthropy and social investing, trusts and charities.